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[경영학에 대해]블루오션쉬프트-273 After summarizing the economic benefits of each potential Blue Ocean product or service by estimating cost savings from eliminated and reduced features and additional expenses from newly created or raised features—using outside benchmarks to arrive at rough preliminary figures that convincingly demonstrate consumer value and organizational profitability—the team advances to the final stage of th.. 더보기
[경영학에 대해]블루오션쉬프트-272 Having completed immersive market exploration and armed with fresh, firsthand insights into customer needs and industry blind spots, the team moves into the second part of Step 4, where the next chapter introduces the Four Actions Framework—asking which industry factors should be eliminated, reduced, raised, or created—and the accompanying ERRC (Eliminate-Reduce-Raise-Create) grid to translate t.. 더보기
[경영학에 대해]블루오션쉬프트-271 Path 4 observes the real situations before, during, and after the use of a product or service to identify the inconveniences customers face and the complementary products or services needed; it then observes buyers in the field and classifies the insights obtained into categories to analyze patterns of frequency and importance; by using the buyer utility map and the concept of noncustomers, it s.. 더보기
[경영학에 대해]블루오션쉬프트-270 By examining customer pain points, alternative solutions, strategic groups, buyer chains, and complementary offerings, companies can uncover decisive factors that allow them to break away from red oceans and create new blue oceans of uncontested market space.[경로 1의 실행 순서] 1. 산업의 제품·서비스 혹은 목표로 하는 산업의 제품·서비스가 구매자의 관 점에서 해결하거나 다루어야 하는 주요 문제와 요구를 규명한다. 2. 어떤 대체 산업들이 구매자들의 같은 문제를 해결하거나 비슷한 요구를 다루 는가를.. 더보기
[경영학에 대해]블루오션쉬프트-269 They applied the three‐tier noncustomer framework to reveal first‐tier students who might transfer out, second‐tier individuals choosing other colleges instead, and third‐tier prospects who never considered attending, thereby uncovering far larger pools of potential enrollees. 잠재적인 학생의 오션을 발견한다미국의 한 4년제 사립 대학교(CU라고 부르자)는 아주 힘든 과제에 직 면해 있다. 학생들이 주로 소득 분포에서 하위 25퍼센트에 해당하는 가정에서 대학에 진학한 첫 세대로 이루어져 있.. 더보기
[경영학에 대해]블루오션쉬프트-268 The three‐tier framework categorizes noncustomers as “soon‐to‐defect” marginal users, “refusing” rejecters, and “unexplored” nonusers to quantify total potential demand and systematically identify who in each tier could be converted—thereby revealing the full scope of new demand beyond current industry boundaries.비고객의 세계층우리는 조직이 시야를 확장하는 데 도움을 주고자 비고객의 세 계층을 정의하고 규명하는 그림 9-1>과 같은 프레임워크를 개발했다. 이 .. 더보기
[경영학에 대해]블루오션쉬프트-266 Having established a shared Strategy Canvas, the team next uses the Buyer Utility Map—covering six sequential experience stages (Purchase, Delivery, Use, Supplements, Maintenance, Disposal) and six utility levers (Customer Productivity, Simplicity, Convenience, Risk Reduction, Fun & Image, Environmental Friendliness)—to systematically identify hidden “pain points” that limit demand and reveal un.. 더보기
[경영학에 대해]블루오션쉬프트-267 After completing the Strategy Canvas and sharing its insights throughout the organization, the team uses the Buyer Utility Map to mark “X” on each hidden pain point and “O” on areas the industry currently focuses on, then collectively discusses the reasons behind these problems—validating some through field observation, addressing any doubts about accuracy, and recognizing how removing these pai.. 더보기

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