본문 바로가기

전체 글

[디스토피아 문학 소설에 대해]멋진 신세계-281 The London Central Hatchery and Conditioning Centre is a facility where humans are artificially produced in a cold, mechanical lab setting. The Director explains to students the Bokanovsky Process, a method that enables one egg to produce up to 96 identical clones. This technology aims to eliminate individuality and mass-produce uniform people for societal efficiency and stability. Humans are pr.. 더보기
[경영학에 대해]블루오션쉬프트-280 SM Entertainment’s Three Blue Ocean InnovationsTogether, these three elements—systematized creative pipelines, foresight-driven R&D, and a dance-driven genre that appeals across borders—opened an uncontested “genre space” for SM, fueling K-pop’s global rise..Process Standardization over Product Discovery: Rather than scouting proven performers, SM identifies promising trainees and invests in lon.. 더보기
[경영학에 대해]블루오션쉬프트-279 Amorepacific Cushion: From Breakthrough to Category LeaderIn 2008, Amorepacific introduced the “Air Cushion” sunscreen—a liquid formula in a refillable compact with a sponge applicator. This innovation eliminated messy tubes, enabled easy on-the-go reapplication, and added light tint coverage. Although Air Cushion was pricier per milliliter, a low-cost refill minimized consumer resistance. By pa.. 더보기
[경영학에 대해]블루오션쉬프트-278 In 2012, MyRealTrip pioneered a Blue Ocean shift in travel by creating a peer-to-peer marketplace where vetted local guides design, price, and host customizable half- or full-day tours—eliminating hidden costs, forced shopping stops, and reliance on wholesalers by connecting travelers directly to guides (80:20 revenue split), supported by transparent reviews and last-minute itinerary adjustments.. 더보기
[경영학에 대해]블루오션쉬프트-277 In 2005, Samsung faced a CRT-dominated TV market and uncertainty about when digital TVs would become mainstream. Rather than compete on existing features, Samsung formed a cross-functional “Million-Seller Project” aiming to sell one million units within a year and break even in six months. Customer research revealed that buyers wanted TVs not merely as devices but as stylish, wall-mounted “digit.. 더보기
[경영학에 대해]블루오션쉬프트-276 Malaysia’s Blue Ocean Shift began in 2009 when leaders, realizing that traditional “red‐ocean” policies had trapped the country between high‐cost advanced economies and low‐cost emerging markets, established the Malaysia Blue Ocean Strategy Institute (MBOSI) and formed the National Blue Ocean Strategy Council (NBOS) to break down interagency silos and drive cross‐departmental collaboration; NBOS.. 더보기
[경영학에 대해]블루오션쉬프트-275 Achieving a challenging target cost in a Blue Ocean move requires not only eliminating or reducing redundant elements but also forging strategic partnerships (e.g., CitizenM outsourcing food services and housekeeping to specialized providers, Wawa collaborating with McLane and Penske for fresh‐food logistics), innovating operations (e.g., modular, factory‐built hotel rooms, streamlined online re.. 더보기
[경영학에 대해]블루오션쉬프트-274 Kimberly‐Clark Brazil (KCB), recognizing that Brazil’s $1.5 billion toilet‐paper market was a brutally commoditized Red Ocean—where more than fifty companies produced over two hundred nearly identical brands—organized a 100-person “Blue Ocean Fair,” including its Latin America tissue leadership, senior management, production supervisors, two external board members, and experienced consumers (all.. 더보기